Maison Oriel

FOR A PASTRY HOUSE ROOTED IN CRAFT, WE BUILT A RESTRAINED EDITORIAL WORLD INSPIRED BY VITRINES, PAPER, SHADOW AND THE CHOREOGRAPHY OF SERVICE.

PHOTOGRAPHY ISOLATES TEXTURE AND GESTURE. TYPOGRAPHY BEHAVES LIKE QUIET LABELING RATHER THAN DECORATION, LETTING THE PRODUCT HOLD THE FRAME.

THE RESULT FEELS CLOSER TO A CULTURAL MAGAZINE THAN A CONVENTIONAL FOOD CAMPAIGN — INTIMATE, ELEGANT AND DESIGNED TO AGE WELL.